It has only taken me (mumble-mumble) years, but I think I’m finally getting it.
My dog had a talkative spell last week – sidling up to a lot of other dog buddies on Twitter. He made lots of friends, followed lots of folks, clicked, read, commented, liked, favourited and retweeted to his little heart’s content. He put photos up, lauded others on their photos, commiserated, loved, licked and well – you get the picture. He was a very popular little guy for about two shiny days. He got responses to his responses – he had dialogue with doggies from all over the world – lots of mutual (virtual) nose-rubs and butt sniffs, and hours spent comparing the vaguaries of the ‘hoomans’ and their many well-meaning if mis-guided attempts at parenting.
Then he quit. Well, let’s face it, I quit. Schoolwork called, snow-shovelling beckoned, the actual world trumped the virtual, and the pixels just had to wait. For two days he was nowhere in sight, and do you know how many contacts he got from all his new Twitter friends? Not one.
Anyway, it’s not really important whether Poopsie hears from his friends or not – frankly, he’s far too busy here eating chicken and licking the floor. But what this made me realize is that in our modern, technological world people only bother to look elsewhere when they think there’s something in it for them. As I sadly learned in the Co-op program at university – the answer to the job search conundrum isn’t talent or grades or experience or effort or intent. The answer is networking, rubbing elbows, socializing and social networking. So what we’re seeing in fish-eye sociological terms is that the name of the game, today, is reciprocity – that talent and ability aren’t as important as audience-building and marketing – that presence means more than ability; appearance trumps integrity. Who you know is more important than what you know.
I’d better stop before you see sour grapes where there aren’t any. I don’t begrudge anyone the right to carve success out of nothing – I rather hope to do that myself. I just hope that success (mine or anyone’s) is ultimately a product of skill and talent, not just the construction of appearances, because a world – and a society – founded on the appearance of stability is a world that’s due for a tumble.
Ps: I’m handing in the next two papers today.